It is no secret that the Internet and related new technology has changed the face of marketing communications. As the beginning of radio and television affect business communications years, the Internet is turning marketing techniques past on their heads and recreate the environmental landscape of buying and selling. History has shown that there will be winners and losers in the midst of these changes, but you can stay on top of making sure Online Marketing and Advertising efforts are current and to customers today.
What is happening now in marketing?
search engine optimization, video, social media, audio and RSS are just a few of the terms that are becoming an integral part of the relevant marketing strategies. A shift in customer thinking and behavior has required business owners to leave behind old advertising methods and learn how to use these aforementioned tools to reach customers.
While ten years ago a banner ad may have drawn in customers, today many customers will immediately see the ad skeptically. Replacing traditional advertising are customer recommendations and word-of-mouth through blogs, message boards and other platforms.
In a way, this takes some of the financial pressure off of your shoulders, which is a relief in today’s fragile economic times. You do not have deep pockets or break a revised budget to buy big ads and flashy marketing to compete. Instead, you must know the place well enough to provide quality information customers are looking for. You also have to learn where your customers are hanging out online, so you can get involved in their community and forum. We are changing to a new profession that takes dedication, insight, authenticity and smarts to succeed.
How can you become a marketing communications winner?
No business owner or brand wants to lose out on customers just because the world of advertising and marketing is changing. Good news – you do not have to! In fact, you can thrive and see your business go to new levels if you implement an effective strategy that works in today’s market.
Below are three simple tips to help you find your way to success:
o studies to know your niche, your customers, competitors and keywords. Research goal is to become an expert on not only your business niche but also your customers. You want to know who they are, where they go online and what words they plug into search engines. Free search engines and keyword tools (such as Google Keyword Tool) make this step simple.
o Get comfortable with the idea of using social media. If you want to connect with customers, you are going to have to tap into social media. By participating in blogs, networking sites and other online communities, you can work with potential customers at their level. These relationships can turn into dollar signs.
o Offer something of value to potential customers. Once you have made connections with people online, you want to make sure you keep them engaged by offering them quality information and solutions to their problems. This helps you build rapport and trust and keep you in the front side of the front of their minds when they are ready to buy.