When asked about the marketing communication, what usually comes to mind are obvious top line material. This means advertising in the electronic media and the message we came across in billboards, buses and the like, as well as print ads in newspapers, magazines and so on.
and, of course, this could also be a message on the websites. This can be banner ads, pay-per-click advertising through the various search engines, advertising web portals and so on.
And, of course, there are other ways such as brochures, catalogs and below the line materials such as PR articles. What about marketing communication received through viral means? What is it you ask
Let’s look at defining this :. Viral marketing refers to marketing strategy that encourages individuals to pass on marketing to others, with the possibility of exponential growth in exposure and impact of the message. Since this is usually on the internet, it is similar to the spread of computer viruses, or viral illness in real life. These tend to multiply rapidly and reach thousands, if not millions of people.
classic example of how viral marketing works how Hotmail spread and got hold of the market, which are widely distributed today.
How trend to continue. Yahoo, which had Hotmail, gave away free e-mail addresses and services, by attaching a simple tag at the bottom of every free message sent out: to offer those who received the message changes to get their private, free email at hotmail.com.
For each individual to receive e-mail, passed the message on this asked him / her to sign up for their free e-mail service, and then with each passing of the message communication spreads further and further, be received by more people, with each turn.
In Australia, examples of the message spread virally, I remember the “Big Ad” ad for Carlton Draught. It was very unusual advertisement that was first viewed today by many individuals. Originally went to the mail, this ad hit in many computer -Long before it was aired on TV.
Hotmail was a free email account, which was “cool” and had to have. Therefore, this was good enough motivation for this service to be passed around. And, of course, with offers embedded email, download services, there was a marked-on message that could easily be passed on.
In the second example, the unusual nature of the ad, and it is a big -ness made for sufficient incentive for those who received the list to go to friends. And with each pass, the ring became wider and got more involved.
So we see that the basic strategy is to use other people to go on a marketing message. And to do that they need encouragement. The first example is used motivation free service. It also helped unstated must-have nature of the service was also in force.
and Carlton Draught example was the unusualness is to be the first to see the ad for this was released was a good enough incentive to take this on.
How can you get viral marketing work for you? There are several things you need to consider. First of all, it is the message you want to virally? You need to figure this out first. Then work out a way to pass this on.
A means I think is a good way to viral marketing, is a blog. How do you push this virally?
First of all you have good stuff, which is worth reading and passing on the other. Offering freebies blog is another possible means. The latter is especially good for viral way to spread who can pass up a good thing, especially if it is free.
There are many more items and other things you must take into account when planning a viral marketing practice. What’ve here are some key points to get the message go viral.