idea of Tribes and Tribal Marketing is fascinating. I first learned about it from Seth Godin in one of his books. Applied to marketing arena it can be very powerful
It makes you think a little deeper about the power of Social Marketing or Attraction Marketing and it gives a whole new meaning to the old time, Network Marketing. – You can see how it can really become a “change agent” powerful that all you’ve used in the past.
In a nutshell, the tribe is any group of people, large or small, that are connected to one another, and the leader or leaders, and the idea … vision.
It is our human nature to want to be in the tribe. For millions of years, humans have joined tribes …
Political tribes, even
Musical tribes (think Greatful Dead and Dead Heads them.)
Now the internet has eliminated barriers of geography, cost, and even time. All these blogs and social networking sites are helping existing tribes get bigger and makes new tribes to be born – groups of ten or ten million who care about their business opportunity, or iPhone ApS them, or political campaign, or new training.
Who is going to lead all these tribes?
The web can do amazing things, but it can not provide leadership. Which has yet to come from the people. People like you who have a passion for something. Anyone who wants to make a difference now has the tools within reach of its
If you ignore this opportunity to lead the risk of changing the “sheep walker” -. Someone who fights to protect the status quo at all costs, never asking if obedience is to do you any good. “Sheep Walkers do not do very well at all these days.
Learning about Tribes and Tribal Marketing indeed, help you think (really think) about the opportunities for leading your fellow marketers, teams, customers, employees, believers, readers … It is not an overnight, or get-rich-quick or easy … but it is easier and more powerful as you probably imagine. It is a way to use social marketing in a concise and powerful way to do a difference, add interest and create movements.
Tribes are stronger than they have been. Before the Internet, building and leading tribes was difficult. It was expensive and hard to get the word out and share a simple message. It was difficult to grow and encourage and control functions. Today, with the Internet, communication is instant, free and globally. In today’s world, politicians can raise $ 50 million in twenty-eight days. The watering world today, Twitter and blogs, and online video and a whole range of other tools combine to add a Whole New dimmensions about what it means to be part of the movement -. Genus
All that is needed to turn a Mob or unorganized and unfocused people movement … tribe who can effect change fast
1. A common interests – a vision – a story – and purpose
2. A way to communicate
Actual communication can be of four types:
1. Leader of the tribe
2. Tribe leader
3. Tribe member member tribe
4. Tribe member outside
A leader of the tribe help the tribe effective and truly effect change and progress by
1. Convert a common interest in a passionate goal desire for change
2. Provide tools to allow members to focus their communication and share message
3. Leveraging the tribe to allow it to grow and reach new members, more effective change and gaining momentum
Implementation of social marketing in the form of Tribal Marketing and understand how all of the tools or pieces of the puzzle come together to Advance movement is an important key to implementing focused, permanent change to be significant. The world is truly your oyster. All you need is the courage to make the decision to be the leader of the tribe must earnestly wants.