The importance of public relations as part of the Marketing Mix


What is the importance of public relations? Most small businesses do not invest in public relations (PR); However, as a small business owner, you need to commit to a PR plan for business growth. What is the ROI for public relations? Building a stronger brand identity will lead to greater awareness and credibility for your business and your products or services. Higher awareness will help you get on the market and market credibility.

What is the definition of public relations?

PR is about using communication tools and strategies to build relationships with various “public”, as the industry, customers, suppliers, media, government levels and more. Traditionally, this is done through press releases, radio, television, newspapers and magazines. In the digital online though modern social media and social networks have become part of an integrated public relations program. PR can influence people’s perceptions and views

PR strategy needs to focus on building understanding and image of your company and its products and services by .:

  • Producing stories and articles for the media (both online and offline); Making connections with the local media,
  • Monitoring appropriate media (eg social media monitoring) for public comment on the company, the market and even competition
  • Development of crisis communication plan and manage crises that arise and threaten your company and / or product image
  • Getting involved with the community and target market with special programs and participation in events
  • Developing a social media strategy to connect to online social networks (there are more than 300 major networks are Facebook, Twitter, LinkedIn); including social media press releases, blogs and forums.

Most public relations programs focused on first identifying challenges, then build your campaign objectives, the next building communication technology and message and finally to monitor performance and revised as necessary. This work needs to be running: the first one challenge (eg brand recognition), the second challenge (eg brand credibility), the second challenge (such as new product introduction), and then so on

In. Digital environment today, PR campaigns can be rolled out very quickly, and the effect of the campaign can also be measured very quickly. Public relations will help you to launch social programs network. Learn how to use PR in small business is the key: social media and social networking provides you with a low cost means of communication but you still need to learn what to say and how to say it or you can damage the brand identity of your


successful small business focused on a combination of public relations, social media, online and offline advertising, direct marketing and personal selling as part of their marketing efforts to build brand. Develop a marketing plan by adding a PR plan and ensure that you build measurement campaigns :. You need to know what works and what does not in communication with the market and with the public phone