Remember the old slogan that “children should be
seen and not heard? “
Clearly no longer about teens and tweens,
prepubescents 8 to 14 years. These days, teenagers
and tweens are seen and heard, loud and clear.
What should business people do about these two
groups? Just wait until they grow up? No, not at all
all. You need to take action now.
Although not always old enough to buy our products,
we constantly marketing communications to teens
and tweens, start now.
Just then, can become a positive relationship
between tweens and teens and business, location
you for future long-term success.
As author Anne Souther Land writes, to get to them
age 8 or 9 “on the cusp of tweendom.”
years, the tobacco and alcohol industry
tried to reach the kids with a message saying, “when
you are old enough to drink or smoke, please use
fast food chains market to kids, too. They aim
television their children, since children often
decide which fast food store to visit, for mom
decides that “she deserves a break today.” Dad
lamely concludes contract chauffeur and treasurer.
Marketing payoff for fast food companies is
from promotion to tweens and teens when they
reach the 18-24 age group, the heaviest fast food
majority of 18 to 24 year olds eat most meals in fast
Extensive market research show that those 11 and
above do not consider themselves children anymore.
For example, 70% of boys and girls aged 13 select
their own clothes. 60% of tween boys make their
own fast food dining choice.
Most boys at 10 years already know what kind of car they would
like to buy.
In their own minds, those over 11 are now adults.
25 million tweens in the United States spend $ 51 billion
every year, and another $ 170 billion is spent on them
annually, mainly by parents and relatives.
The teen market has $ 175 billion in annual sales.
One high school senior in three carries high credit
card. And 63% of teens are very well wired, mainly
by having their cell phones and / or laptops
Very interesting, you say -. But what is really at stake
here for me, as a business person? Enough! It
are four key points to keep in mind:
1. The authority of parents is dwindling-because some
parents of Wimpy “train up their children
how they should go, “It’s way.
Cone Headed, permissive Doctor Spock mushiness prevails
in many homes (“children are our friends and we dare
offend them “).
2. In the absence of consistent, wise parents
leadership, tweens and teens are strongly influenced
with peer groups and market research show.
3. Market has been blessed for many years with
Baby Boomers (1946 to 1964). But Boomers are
starting to retire and within 10 to 20 years, their
purchasing power will decrease.
4. Serious marketing futurists think today is
tweens can eventually replace boomers financially,
since tweens are extremely quality and brand awareness
and are very glib spenders.
That being the case, why should not the long-term
market begins to cultivate tweens now?
While we regret the reduction in the value of parents,
my opinion that we should start Us
building with tweens and teens now to help create
long-term business success in these reasons
1. tweens and teens are excellent practitioners
of “viral marketing,” today’s time for word of mouth
advertising. This is a cost-efficient way to
2. tweens and teens are unaware of the benefits of
self-employed, where parents often do not know
this and most schools are still creating
employees suitable for employees in the Industrial Revolution,
that no longer exists.
tweens and teens need to learn to sell, trade
planning, and how to develop themselves personally
and professional success self-employed
3. Since the 10-year-old boys know what kind of car they
want, they should learn from the market now how to take
car care – especially the products and
services they require.
Now it is my doing busines start communication
with tweens and teens?
We are taking on Tony Bennett approach. Explain
career resurgence Tony, his son and manager, Danny,
said, “We did not make it cool to be Tony Bennett. We
put it in places where it was cool to be. “
This is Tony in collaboration with BB King, the late
Ray Charles, David Letterman Show and games
the Simpsons to name a few.
So we are beginning to put my company and myself in tween and teen where it’s cool to be.
John just got a “space” in the wildly popular with
tweens and teens http://www.myspace.com website.
In just one week, he has been contact with the local authority
computer service and repair business woman selling
John has added Internet Messenger, the IM is very
popular among the younger generations, which is text messaging,
especially tweens and teens.
major portals recently launched versions
http://www.myspace.com . John has created a “space” there as well.
And one counseling professionals is to teach customers
how to my existing portal sites to find customers partner, “talk” to look with IM.
It is just the initial start our teens and tweens.
What yours be? How soon will you start?