People gather information, education, news, etc., through electronic and print media. Social media are different from industrial or traditional media, like newspapers, television and film. They are relatively cheaper and did make some (even individuals) to the outside or cover information, compared to industry media, which generally require significant resources to disclose information because of the relatively expensive. It has changed the way of marketing in virtually every industry
One common feature of social media and industrial media sharing is a possibility to reach small or large audiences. for example, either a blog or television cover nothing or millions of people. Some of the properties that help to describe the difference between social media and industrial media are:
Access – both industrial and social media technology enables anyone to reach worldwide. The main objective of both the media is to reach the maximum number of viewers
Reachability – the manufacturing industry media are either owned by individuals or the government. But, social media tools generally available to all at little or no cost
wear -. While industrial programming characteristic requires special skills and training, most social media do not, or in certain cases, skills reinvented to make anyone run of production
Time span -. The delay between communication created by the media industry can be a long – days, weeks or even months while social media are capable of yielding almost instant feedback; Only participants decide the delay in the response). Since the industrial media are late to take advantage of social media tools, this feature can not really be unreasonably
Ending -. Industrial media, once, you can not change (once a magazine article is published and distributed, no changes can be made in the same article), and social media are able to be changed almost instantly after comments or edit.
use social media as a form of business has taken on a completely new challenge. As a study carried out, it is most effective if marketing efforts through social media revolve around authentic edifice of power. Anyone performing marketing role within the company must be truly convince people of genuine intentions, knowledge and skills in a particular area or industry by providing valuable and accurate information on a regular basis without a marketing angle clearly related. If this can be performed, the recipient of the information – and the message itself -. Begins to develop natural