Digital marketing is to disseminate information through two-way communication between companies and consumers. It uses the new electronic media to reach consumers in place of traditional media such as newspapers or television networks.
New media primarily includes online platforms on the World Wide Web, such as micro-sites, social networking sites, portals and forums. There are also a number of other variations like mobile apps, electronic bulletins, web-based TV, E-book readers and portable devices. However, the impact of digital marketing is much more.
Large companies have operations around the world, making it difficult for local authorities to monitor their activities. Consumer organizations and NGOs have stepped in where governments have been ineffective monitoring and reporting of compliance or non-compliance companies to provide consumers tribes and the government. Digital marketing has come about because of the global nature of the Internet. Many companies use it to eliminate mistrust and work in plain sight by making their programs and activities transparent to the communities they are in.
Digital marketing has reached more traditional marketing due to the inherent bias in a “push” strategy marketing communications. In this model, the company “feeds” information to their clients directly benefit it, negating any other. Now smart marketers have replaced this model with a “pull” method, firmly, passing control to the consumer. Consumers can now access content whenever they like, what they want and offer feedback immediately. Clicks video on You Tube or ads on Facebook are a few examples.
consumer benefits of digital marketing are immense. The individual is no longer a pawn being overwhelmed with 3,000 advertising messages a day or 3.3 million impressions per year. This is sheer material that the human mind can not even go one process to be able to understand and maintain. The new “Pull” model offers a more respectful model where the consumer is truly king. The individual may be associated with the brand in place or setting you his convenient time; seek information and share experiences, good or bad, freely with like-minded others.
At the same time, the benefits that market too. The power of online forums have asked thousands of companies to set up their own unregulated their whole forums where consumers can openly discuss their views about the company. Conferences on eBay, Amazon, Microsoft, Best Buy, HP and Dell websites are cases in point. Insights gleaned from this field have helped the market to offer better products or services without much conducting market research, thus effectively cut down on costs and time to get to the markets.
Another advantage is the sheer cost savings of media use. For pennies on the dollar, the market can now advertise on social sites like MySpace, Facebook, Diig and others. Add to that, viral videos and online blogs promote long messages quickly, cheaply and efficiently than conventional media. The success of digital marketing is disproportionately higher than what is spent to do it.
For the last decade, digital marketing has continued to grow at the expense of existing media. This trend is expected to become the norm as more and more consumers use their computers to access content, both for entertainment and information. To understand the importance of digital marketing, ask yourself what would upset you more today? – Your TV or computer failure