Here’s how to get a blank look from most business owners, managers and branding, marketing managers. Ask them, “What is a marketing plan?”
You will probably get an answer like this: “Well, I do not really have one of them exactly, but I’m doing some corporate branding, direct mail, update my website and consider search engine optimization.”
The fact is, just the thought of “marketing plan” overwhelms many. Mentioning programs, research, demographics and the division are back with blank stares Spacey.
Nevertheless, you should not let the idea of a marketing plan scare you. Think of it, rather, as a marketing recipe -. A mixture of materials to pull together to create fabulously tasty conclusion as increased sales, better earnings or greater market share
But before you start, throwing ingredients together like cooking gone wild, brainstorm ideas about what you want to Finally, make a recipe and educate yourself on the properties of the ingredients you might use? – What will each come to the final product
And you know what’s cool? After you find a marketing formula that proves successful, you can use it again and again – just like any recipe
I have many recipes marketing in my power .. I’ve got the network, get speaking engagements, add names to E-newsletter my list, creating a successful online sales letters and following up with prospects and convert them to customers over the phone.
None of these recipes were especially great. They were simply the results of brainstorming, research and testing. Many came from other, which is one of the best sources for winning marketing recipes. All I did was add their own twist to me to make it fit my market.
I constantly test and tweak my recipes until I finally came up with something I liked … and that some of my peers liked. Now, I have an arsenal of marketing techniques ready to deal with any marketing problems I may have. Here is a look at how I put all
Marketing Activities: What action will you take to achieve the goal? Focus on one in a recipe, such as network, talk or search engine optimization
Use :. What is your goal for this marketing activity? What is the ultimate outcome of
desired results 😕 What do you want to happen because accomplishing your goals
Target market 😕 What is it and how can you best get their attention
Plan: What technology research show will win? What materials are needed and how they will best work in
Message / Attention: What is the key message? There will be attention-grabbing and memorable
Marketing materials :. Do you need a website or print piece? Maybe a combination …
main functions: What is the main line of communication, and how you can best use it to achieve your potential
Offer slogan 😕 How will you ask them to take action? What can you say or write that is compelling enough
Follow 😕 How will you get back in? Whatever you do, do not forget to do this … it’s what separates the market to sell
Time .. Give yourself a time limit, and carefully put them in your calendar so that you can reach the
If getting marketing results is truly important to you, you need to have a recipe like this. Just start with one ingredient and take it slow. Before you know it, you will be cooking up a feast of new victories companies.