The key to a successful program is to ensure that it is relevant conceived. Are you developing a Marketing Communications Plan? An Event Plan? A Website Plan? In any case, there are three coordinate components that are foundational to the success of the plan.
# 1 Goals / Objectives
articulate what you need to accomplish. Objectives are statements of intent as “extra income” or “building a reseller channel.” Goals are nothing without goals. Ask yourself [and teams] question “How do we know when we are successful?” The objectives are SMART :. Specific, measurable, achievable, relevant and time bound
Why are the goals and objectives of the core of the plan take the time to articulate what you need to pick up to you? spend valuable resources (people, time and money) on only the most appropriate methods and technologies that will deliver the desired results.
# 2 Audience (s)
Define ideal information about the target audience (s). The profile contains verticals, titles, demographics, pain points, likes / dislikes, the media echoed-all criteria to ensure that you are communicating with the right person. In the case of the three programs mentioned in the introduction, you may also want to include explodes qualifier. Here is a concrete example of what I mean. You are developing Marcom Plan and investigate trade shows. Software product does not support MAC operating system. Attendee installation of XYZ Expo 2010: 80% MAC stores, 10% Windows, Linux 5%; and 5% Unknown. Time to go to this website and look for a better fit.
Why is profiling the audience absolutely plan? Identifying the audience ensures you hone in on only the most appropriate vehicle that will deliver the required return on investment (ROI).
# 3. Budget
State funds allocated to the program.
Why is absolutely budget plan? There are a hundred of different methods you can employ to connect with the audience. Knowing how much you have to spend guarantees you choose wisely and that they achieve healthy profitability
One can not develop a communication plan without articulating these three elements :. Goals and objectives, audience and budget. Go out any one of these factors will lead to faulty implementation and unhealthy profitability.