The accounting industry, direct mail marketing can be very cost effective. CPAs and auditors are fortunate to be in an industry where they are able to buy the database, which provides detailed information about potential customers. This makes marketing with direct mail very cost effective approach to develop new customers.
The first thing CPA auditor must do is to buy a list of companies eligible for a CPA auditor confirms that get the customer for his or her company. There are many criteria CPA auditor can do, but the most common are, location, number of employees, sales volume, and the industry. Some list companies will even provide limited credit information. It is best to choose general places closest office. Most production companies use databases using zip codes to places. Accordingly, the CPA auditor should start by providing the code for the office of his or her working radius until the desired number of companies on the list is reached.
When reference is established Accountant is now ready to buy database. Information USA and Dunn & Bradstreet are perhaps two of the largest companies that compile and sell information database for resale. It recommended list to buy from one of these two companies. They are reliable and have been in business a long time. Unfortunately, there are many companies that sell lists information that is not reliable and have high error rates. Many other companies are basically just a list of brokers who buy wholesale list from one of the two companies and then resell it to you. It is wise to always buy your list from database compilation company, which has proven a reliable record.
list purchased, the auditor has defined target market potential trade that could be good customers for his or her business. Direct mail to target is cost effective. CPA accountant is incurring costs of marketing outside his target market. Radio, television and newspapers all broadcast or made public. Advertising in these types of media would come under CPA auditor to incurring the expense of relations outside his target market. Direct mail addresses the cost of communication with the defined objectives of the market.
There are three simple rules that CPA auditor must follow in direct mail marketing. The first rule is to always use professional letterhead and envelopes. Many times Auditors live “in-house” own business stationary them to give it up “home appearance.” Direct mail piece CPA is the first presentation of his work the company to potential clients receive. CPA desires or marketing piece her to be of the highest quality. A professional appear CPA Accountant direct mail marketing letter to the profession or business will be opened while low grade appear letters is often just thrown away.
Another rule is never used bulk mail or mailing labels. When unsolicited mail is received, the business owner will look at it and make a decision. Does this look like something he or she should be open? The decision, based on visible characteristics CPA is a direct marketing envelop meaning. If the label envelope was pre-printed mailing label accompanied by bulk mail stamps, probably the letter will never be opened and must be discarded. However, if the auditor labeled addressed envelope with postage paid by metered or regular first-class stamps, envelopes will appear important influence on the decision to open the letter.
After a business owner decides to open auditor’s letter, he or she will always scan pieces to quickly detect if there is interest. The third rule is to always keep the letter short and to the point. Potential customers will soon find out if it is interesting and short enough to read but do not consume much time. A common mistake CPA auditors do is try to write long long letter to “sell themselves.” This is a very costly mistake. The objective of the message is to initiate a positive response. When a potential customer responds positively, he or she will be given the opportunity to express those things in subsequent conversations and meetings entice him or her to use the services of CPA auditor.
In addition to the three principles, it is always recommended CPA Accountant are card direct mail letter. This will allow potential customers to find contact information CPA auditor and keep it for future reference. It is also recommended that CPA accountant avoid using postcard direct mail marketing industry for the year. They commodity appearance declining perception of the quality of the company CPA auditor. Finally, always use industry-specific direct mail piece when it is possible.
In short, direct mail marketing for CPA accountants can be very cost effective. Use audiences avoid spending advertising dollars outside audience. It is important to always follow the three principles of direct mail marketing for CPAs and accountants. The cost of breaking these rules can be enormous. Marketing for CPA auditors need not be expensive and can be very cost effective if implemented correctly.